Monday, March 8, 2010

I Would Love Your Help...

I am embarking on the first real advertising adventure for Trove next month (paid advertising as opposed to the ongoing media push) and have had to put together an ad.

A very very tiny ad.

The ad spot comes with a text post/giveaway later in the month, which is where the real value lies, but I am having issues in picking the ad that gives the most bang for my significant buck.

If you would be so kind as to take a peek at the ads below and tell me which you think is the most effective/eye-catching, I would be so grateful!


Obviously they're all variations on a theme, and also obviously quite tiny. But that's all I have to work with.

I'm inclined to go with a live-person shot and am drawn to both the bottom left and very bottom versions particularly. They seem to look bigger than the others and give a feel towards the target market and lifestyle that comes with the label (I've been reading my marketing books!)

But would love your thoughts. Which one drew your eye first? And why?

Thanks xx

11 comments:

Leeloo said...

I think the one on the very bottom draws your attention first.

xxoo

Jenna Appleton said...

agreed - I think the bottom one is most eye-catching... but I don't know that I'd click it as often as the two with the prominent product shots, because it's harder to see what you're selling.

Georgie Love said...

I like the second one best, as I think the ones with the model are too small to really see your gorgeous pieces.

Mariette Waters said...

I like the one on the right with the big pendant and the one directly below where the model is wearing it

myredscooter said...

I prefer the bottom one. Seeing your piece (even though small) really caught my eye!

Market Girl said...

Hi Brooke, I like the bottom one as the one that draws my eye BUT I am not sure it really tells me much about what you do or why I should want a Trove piece. perhaps the second one for this.
Thanks
Julie@Handmade

C. Wade said...

Brooke, I too like the bottom one the best. It doesn't show off your pieces as much as the closer product shots, but I think it's always more intriguing when an ad incorporates a model. It adds context. The one where the model is in a black tank is also nice.

lisa :: the red thread said...

I love the bottom one. It's dramatic, and gorgeous and conveys a feeling about your jewellery. I don't think it has to be too literal.

Josh said...

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Rosalind said...

The gold caught my attention straight away but the model at the bottom was my fav, the pose and you can see the ring a little better than the necklaces.

jewelry supplies said...

I think the one on the very bottom draws your attention first.
Thanks for sharing with us.
Jewelry Supplies