I am embarking on the first real advertising adventure for Trove next month (paid advertising as opposed to the ongoing media push) and have had to put together an ad.
A very very tiny ad.
The ad spot comes with a text post/giveaway later in the month, which is where the real value lies, but I am having issues in picking the ad that gives the most bang for my significant buck.
If you would be so kind as to take a peek at the ads below and tell me which you think is the most effective/eye-catching, I would be so grateful!
Obviously they're all variations on a theme, and also obviously quite tiny. But that's all I have to work with.
I'm inclined to go with a live-person shot and am drawn to both the bottom left and very bottom versions particularly. They seem to look bigger than the others and give a feel towards the target market and lifestyle that comes with the label (I've been reading my marketing books!)
But would love your thoughts. Which one drew your eye first? And why?