Monday, March 8, 2010

I Would Love Your Help...

I am embarking on the first real advertising adventure for Trove next month (paid advertising as opposed to the ongoing media push) and have had to put together an ad.

A very very tiny ad.

The ad spot comes with a text post/giveaway later in the month, which is where the real value lies, but I am having issues in picking the ad that gives the most bang for my significant buck.

If you would be so kind as to take a peek at the ads below and tell me which you think is the most effective/eye-catching, I would be so grateful!

Obviously they're all variations on a theme, and also obviously quite tiny. But that's all I have to work with.

I'm inclined to go with a live-person shot and am drawn to both the bottom left and very bottom versions particularly. They seem to look bigger than the others and give a feel towards the target market and lifestyle that comes with the label (I've been reading my marketing books!)

But would love your thoughts. Which one drew your eye first? And why?

Thanks xx

One is the Bestest Number

Someone turned one last week.

And someone got a sandpit.

And someone likes eating sand from said sandpit. Mm-mmm. Delish.

Tuesday, March 2, 2010

And the Winners Are...

Thank you to everyone who entered Trove's very first giveaway and to those who tweeted about it.

We now have our two lucky winners!

Taking away a Small Neckplate of her choice is...

A. Ellison!!

And soon to be receiving a Brimming Necklace of her choice is...

T. Nguyen!!

Congratulations ladies. I'll be in touch via email today and your pieces will be on their way shortly.

Thanks everybody for playing and be sure to keep an eye out for more fabulous giveaways in the future.

Sunday, February 28, 2010

While I was Gone...

Tara, one of the lovely women behind Scoutie Girl, was kind enough to feature Trove's newest Grafica range in a fabulous post!

It was great to see the big spike in website visitors and to get a tonne of wonderful feedback from Scoutie Girl readers and it put a real spring in my step!

Thanks, Tara. x

As an aside, any indie business owners or bloggers who may be reading this, I highly recommend reading Tara's personal blog Write Well, Create Often. Tara really knows her stuff and posts frequently with tips, advice and suggestions on how to improve your business' online presence. It's on my must-read list!

We Came, We Saw...

We kicked its arse!

Back home from our very first tradeshow - Life inStyle - and am thoroughly exhausted. But elated.

The whole experience was fabulous. The people I was fortunate enough to exhibit near, the buyers I met, the things I learned, the orders I took - it was all incredible and my head is still spinning.

I had hoped to take some more shots of the amazing labels and displays in First inStyle (the emerging label display space that Trove was exhibiting in) but it totally slipped my mind. But here are a couple of fairly ordinary shots the Trove stand.

I will be back later to share some more about the show and the past week, but for now I have six days worth of laundry to do and a house in desperate need of a tidy!

Monday, February 22, 2010

Some Calm...

Before the storm.

I love weekends.

Sunday, February 21, 2010


Last night I had nightmares.

Nightmares where I realised 2 minutes before the tradeshow opened that I left my stock at home.
Nightmares where everyone laughed at me.
Nightmares where I forgot to wear pants.

I may be over-analysing here, but I *think* I'm feeling a little anxious.

Happy Monday to you! xx