While I was Gone...

Tara, one of the lovely women behind Scoutie Girl, was kind enough to feature Trove's newest Grafica range in a fabulous post!



It was great to see the big spike in website visitors and to get a tonne of wonderful feedback from Scoutie Girl readers and it put a real spring in my step!

Thanks, Tara. x

As an aside, any indie business owners or bloggers who may be reading this, I highly recommend reading Tara's personal blog Write Well, Create Often. Tara really knows her stuff and posts frequently with tips, advice and suggestions on how to improve your business' online presence. It's on my must-read list!

Lovely Features

I was lucky enough to meet the gorgeous Amanda from indie blog Calico & Co at the recent Finders Keepers market, and was chuffed when she asked to feature Trove in her regular Monday's Spotlight column. You can see the interview here and you may be interested in the sneaky little reader special going til the end of January.



(*cough cough* 25% off *cough*)

thewhitebook

I initially discovered this most excellent site over on the FindersKeepers website but it wasn't until after I saw thewhitebook pop up in the RAFW delegate list that I decided to investigate a little further, and I'm so glad I did.

thewhitebook is a website and directory that catalogues and showcases the best of Australian fashion - both up and coming labels and established brands. It also lists retailers, sales and services and Sapna, the creator of the site, puts out a fabulous newsletter each month which highlights new label additions, events and other things of a fabulous nature.



Trove has been fortunate enough to be added to thewhitebook, and I have to say, I'm incredibly proud to be listed alongside some of the best up and coming labels Australia has to offer.

Some of my favourites are:
Eduardo Calucag



Gina Kim



Mr Rose



Mrs Smart



Joy! Glee! Yay!

Features = Happiness

I've been fortunate enough to be featured in another two fabulous blogs over the past couple of weeks. (Awesome, huh?)

The first was a spot on the wonderful Scoutie Girl:



And last week I received an email from the delightful Andrea of Little Designer Book who requested an interview for her fabulous blog. I was delighted, as this is my first interview and I am so, so pleased with the post Andrea put together. Thanks, Andrea! It was a delight to work with you!



So in keeping with the theme of features/marketing, this week I have been putting together a list of magazine folks (the editorial co-ordinator, editor, fashion assistant and fashion editor) of a number of Australian mags who will be soon receiving a parcel of Trovey goodness. The hope is A) they'll like what they see and B) they may be inclined to wear their piece and/or include it in their publication at some point.

My focus is squarely on increasing my wholesale business for the remainder of the year (with a few large, one-off markets and events thrown into the mix) and I've been assured that this is one way of getting attention from the right people. Any mag features would be additional fabulousness. We shall see how it goes...

Pressy McPressface

While I was away at fashion week the Courier Mail's 9 to 5 magazine featured my new Elements necklaces! Exciting, no?

It was my first "real" media feature and it made me very happy. Sparky had sent out media releases for me and this was the first response that actually made it to print (so far).



My grand plan to take over the world includes sending a parcel of Trove goodness to each and every relevant magazine, newspaper and media outlet, so I hope the feature pleasure continues!

This week though I am focusing on my upcoming launch party, which should be a lot of fun. We've invited around 100 people (mostly loyal customers from the local area) and I hope to launch the Elements range with the help of some lovely champagne and a few orders.



These are some of the beautiful shots I had taken at my first professional photo shoot, just before fashion week. Ads, the photographer, did such a fabulous job considering he had over 80 shots to take in just a few hours and we had to contend with two little bubs (his son was born the same day as Miss Isla).





Speaking of the gorgeous Miss Isla, I'd love to post some more photos of her (she's changed so so much) but I'm having camera-to-computer relationship difficulties so I'm unable. But hopefully I'll be getting a new computer soon (iMac - whoop!) and I can shower you with photos!! Aren't you excited??

Best be off. Coffee to drink, work to do.

xx